We keep leads moving for HubSpot teams.
MASA builds focused apps for sales and RevOps teams that run on HubSpot. The idea is simple: no lead should sit in a queue while the right rep is free. Our tools route leads and meetings automatically and fairly, and they live inside HubSpot, so there is nothing new for your team to learn.
What we do
MASA gets every incoming lead and meeting to the right rep in HubSpot, automatically. No opportunity sits in a queue while a rep is free, and no one rep gets buried while the rest stay idle.
Round Robin Lead Assignment distributes leads by weight, capacity, and availability, and respects PTO so reps do not get work while they are away. The Calendar Meeting Scheduler books meetings against reps' real calendars and skips anyone who is out. Both run inside HubSpot and take minutes to set up.
MASA is built and run by Sidharth Manchanda, based in Alberta, Canada.
What sets us apart
Why teams pick MASA over a generic routing add-on
HubSpot-native, not bolted on
Routing runs inside your workflows and lists. There is no separate dashboard your reps have to live in, and no data to sync between tools.
Fair by design
Weighted round-robin, per-rep capacity limits, and PTO-aware skipping mean leads land where they should, not just wherever the rotation points next.
Live in under three minutes
Connect your CRM, pick a routing algorithm, and invite your reps. You do not need a developer or a long onboarding to route the first lead.
A team, not just software
Beyond the apps, our HubSpot-certified team helps with onboarding, integrations, migrations, and ongoing admin when you want a hand.
What you can get from us
Products
- Round Robin Lead Assignment
Fair, weighted lead distribution that respects capacity and PTO.
- Round Robin Meeting Scheduler
Books meetings across the team based on real availability.
HubSpot services
When you want hands-on help, our certified team covers:
- Onboarding
- Custom integration
- Consulting
- Development
- Migration
- Managed services
Common questions
The things teams ask before they start
Do you only work with HubSpot?
Yes. MASA is built specifically for HubSpot, which is how we keep setup short and the integration deep. If you are moving from another CRM, our migration service can help you bring everything across.
Where are you based?
We are based in Alberta, Canada, and work with HubSpot teams wherever they are.
How do I get started?
Start a 30-day free trial with no credit card, or book a call and we will walk you through setup.
Ready to stop losing leads to the queue?
Start a free trial or book a call. We will have your routing live in minutes.
Start free trial