Send more leads to your closers.
Every incoming lead reaches the right rep in seconds, weighted by performance and capacity, with anyone on PTO skipped automatically. No territory mix-ups. No bottlenecks. Just fair, fast distribution.
Three ways to route smarter
Add your team
Bring reps into MASA, set their working hours and timezones. No code, no setup hassle.
Configure weights
Reward top performers with higher allocation. Equal split or 45-35-20? You decide.
Route in workflows
Drop a "Lead Rotation" action into your workflows. Leads flow to the right rep every time.
Weight the rotation toward your top closers.
Set a weight per rep based on whatever matters to you, conversion rate, seniority, or ramp status, and MASA keeps the rotation true to that split. Give Sarah more leads than Marco, change the numbers any time, and the distribution rebalances on its own.
- ✓ Any weighting split (equal, 45-35-20, custom)
- ✓ Change weights any time, no redeploy, rotation rebalances automatically
- ✓ Routes contacts, deals, tickets, and companies
⚡ Top performers automatically get more leads
Pick the distribution that fits your team.
"Round robin" isn't one rule, it's a few. MASA gives you several ways to decide who gets the next lead, so a brand-new SDR team and a tiered enterprise pod can each route the way that's actually fair for them.
Round robin
Even split across every active rep. The person with the fewest leads gets the next one.
Use when everyone has equal capacity.
Weighted
Give each rep a share you set, like 50-30-20, and MASA holds the rotation to it.
Use when seniority or skill differs.
Weighted with decay
When you change a rep's weight, MASA eases into the new split instead of swinging hard overnight.
Use when you tune weights often.
New-rep first
Reps who haven't been assigned yet get first pick, so a new hire ramps up before the rest of the team.
Use when onboarding new reps.
Ratio-weighted
Tracks the gap between each rep's target share and their actual share, and routes to whoever's furthest behind.
Use for tight splits at high volume.
Hard caps with overflow
Set a daily, weekly, or monthly limit per rep. When everyone's full, overflow rolls to a backup rep or team.
Use to protect reps from overload.
Every mode is availability-aware: reps outside their working hours, in another time zone, or on time off are skipped automatically, and part-time reps get a proportionally smaller share.
→ Skips Priya while on leave · Auto-reactivates when back
Nobody gets a lead while they're on PTO.
Mark reps out of office and MASA skips them completely while they're away, then puts them back in rotation when they return, no manual reassignment. You can also cap how many leads a rep takes per day, week, or month, and when everyone's at their cap, overflow rolls to a backup rep or backup team instead of piling up.
- ✓ Out-of-office skip with automatic return to rotation
- ✓ Daily, weekly, or monthly caps per rep, with overflow to a backup
- ✓ Respects each rep's time zone and working hours
Works inside HubSpot, no extra tools.
MASA lives inside HubSpot workflows as a single "Lead Rotation" action. Drop it into any workflow and leads route automatically. No webhooks. No third-party platforms. No data sync headaches.
Works in Workflows
Add the Lead Rotation action to any workflow step. Trigger on new contact, company, ticket, or deal. Routes instantly using your weight rules.
Works with Lists
Bulk-assign static lists every 10 minutes. Perfect for historical data migrations or regular batch reassignments.
Assign Across Objects
Contacts, companies, tickets, and deals: MASA routes them all. Route by owner or any assignee field.
Custom Reporting
Built-in dashboard tracks assignment volume, velocity, and distribution fairness across your team.
See it inside the app.
Real screens from MASA, not mockups. Set up teams, watch the workload balance in real time, manage time off, and audit every assignment.
Real-time workload dashboard
How leads are split across the team, who's active, and assignment volume at a glance.
Every change, logged
A full trail of assignments, weight changes, and time off, exportable any time.
Time-off management
Mark reps out of office so they're skipped, then back in rotation when they return.
Google Calendar out-of-office sync
Connect Google Workspace and an out-of-office event skips that rep automatically.
Plans starting at $50/mo
Choose Workflow-based ($99+) for real-time routing inside HubSpot, or List-based ($50+) for bulk reassignment every 10 minutes. 30-day free trial, no credit card required.
Your fairest, fastest routing starts now.
Start your free trial today. 30 days, full access, no strings.
Start free trial