Privacy Policy

Last updated: February 22, 2023

Last updated: June 7, 2026

Overview

MASA's privacy policy governs data collection from website visitors and product users, adhering to regulations including GDPR.

Data Collection

Personal Information

MASA may request "name, email address, mailing address, phone number, credit card information" during:

  • Website registration
  • Purchases
  • Surveys

Non-Personal Information

MASA automatically collects "browser name, the type of computer, and technical information about Users' means of connection."

Collection Methods

  • Website registration and newsletter signups
  • Customer surveys and feedback
  • Browser cookies
  • Direct employee communications
  • Third-party partners (like HubSpot) with consent
  • Employment agencies

Data Usage

MASA uses collected information to:

  • Personalize user experiences
  • Improve website and services
  • Enhance customer service
  • Process transactions
  • Send periodic emails (with opt-out options)

Data Protection

"SSL secured communication channel and is encrypted and protected with digital signatures" secures sensitive data exchanges.

Information Sharing

"We do not sell, trade, or rent Users' personal identification information to others." Generic demographic data may be shared with business partners and trusted affiliates.

Data Protection Rights

Users have rights including:

  • Access to personal data
  • Correction of inaccurate information
  • Erasure under certain conditions
  • Restricted processing
  • Objection to processing
  • Data portability

Response timeframe: "one month to respond"

Cookies

MASA uses functionality, advertising, and performance cookies. Users can adjust browser settings to refuse cookies.

How the App Uses Your Data

When you connect MASA to HubSpot, you authorize the app through HubSpot's OAuth. MASA accesses only the HubSpot data it needs to route leads and schedule meetings, such as owners, teams, and the records you choose to assign. We use this data to run the features you set up, not to build a separate profile of you.

Billing is handled by our payment processor, Stripe. Card details are entered with Stripe and are not stored on our servers. We keep the billing records needed to manage your subscription.

Data Transfer

Product data transfers to HubSpot over encrypted connections and becomes subject to HubSpot's privacy policy. Where data is processed on servers outside your country, we use providers that apply recognized security standards.

Contact Information

Questions about this policy or your data? Reach our team at:

Email: info@marketingandsalesautomation.com


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